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Customer Sentiment Analysis using NLP (Natural Language Processing)

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Track consumer sentiment with Natural Language Processing

Understand how consumer converstaions on Social and ecommerce platforms percieve your product and services. An important part of any Product Manager's startegy is to figure out what other people think about the products and services on offer. The growing activism in providing brutally honest feedback on review sites,e-commerce sites and social medium platforms has seen a sudden need for opinion mining and customer sentiment analysis.

Sastra introduces its SaaS offering using Natural Language Processing (NLP) to process large unstructured text like comments and Social Media posts and arrive at a Sentiment corss-reference table and Charts.

The Pie Chart provides a visual indication of the sentiment of the customer based on the comments that have been provided on the product site. The tool also provides a tabular plot to aid Product Managers understand the sentiment of the various features of the product.

NLP Tabular Plot

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