We have been fascinated by Martech. In the search for tools that help Banks and NBFC’s increase their online marketing cadence, we stumbled upon several campaign managers. In this post we will explain how the AnyBank CRM can be integrated with Mailchimp one of the most popular campaign Managers to send Marketing Emails and Transactional Emails

What is Mailchimp?

We have been fascinated by Marketing Technology or Martech and have been searching the web for tools that will help Banks and NBFC’s increase marketing cadence online. For the uninitiated Marketing Technology is the digitization of Marketing whereby technology is used to achieve the marketing goals and objectives. We have been amazed by the sheer number of ‘no-code” tools that are available.